<div style="margin:0px;padding:0px;line-height:21.6000003814697px;">해석이 잘 안되는 부분은 <u style="margin:0px;padding:0px;"><font color="#ff0000" style="margin:0px;padding:0px;">붉은글씨로 밑줄친</font></u> 세 부분입니다.</div> <div style="margin:0px;padding:0px;line-height:21.6000003814697px;">도움 부탁드립니다.</div> <div style="margin:0px;padding:0px;line-height:21.6000003814697px;"><br style="margin:0px;padding:0px;"></div> <div style="margin:0px;padding:0px;line-height:21.6000003814697px;"><br style="margin:0px;padding:0px;"><span style="margin:0px;padding:0px;font-size:10pt;"></span></div><span style="margin:0px;padding:0px;color:#404040;font-family:gulim, sans-serif;font-size:10pt;"></span><span style="color:#404040;font-family:gulim, sans-serif;font-size:13px;line-height:22.1000003814697px;"></span> <div style="margin:0px;padding:0px;line-height:21.6000003814697px;"><br style="margin:0px;padding:0px;"><span style="margin:0px;padding:0px;font-size:10pt;"></span></div><span style="margin:0px;padding:0px;color:#404040;font-family:gulim, sans-serif;font-size:10pt;"></span><span style="color:#404040;font-family:gulim, sans-serif;font-size:13px;line-height:22.1000003814697px;"></span> <div style="margin:0px;padding:0px;line-height:21.6000003814697px;"><br style="margin:0px;padding:0px;"><span style="margin:0px;padding:0px;font-size:12pt;"></span></div><span style="margin:0px;padding:0px;color:#404040;font-family:gulim, sans-serif;font-size:12pt;"></span><span style="color:#404040;font-family:gulim, sans-serif;font-size:13px;line-height:22.1000003814697px;"></span> <div style="margin:0px;padding:0px;color:#404040;line-height:21.6000003814697px;"><font color="#000000" size="3" style="margin:0px;padding:0px;"><span style="margin:0px;padding:0px;font-size:12pt;"></span></font> <ul style="margin:0px 0px 0px 1.3em;padding:0px;color:#333333;font-family:Arial, Helvetica, sans-serif;font-size:15px;line-height:normal;background-color:#f2f2f2;"><li style="margin:0px;padding:0px;list-style:none;"><span style="margin:0px;padding:0px;font-size:12pt;"></span></li> <li style="margin:0px;padding:0px;list-style:disc;font-size:12pt;"><strong style="margin:0px;padding:0px;">Stories allow your prospect to experience ownership of your product or service in the present moment.</strong></li> <li style="margin:0px;padding:0px;list-style:none;"><span style="margin:0px;padding:0px;font-size:10pt;"></span></li></ul><font color="#000000" size="2" style="margin:0px;padding:0px;"><span style="margin:0px;padding:0px;font-size:10pt;"></span></font> <p style="margin:0px;padding:0px;color:#000000;line-height:22px;font-size:15px;font-family:Arial, Helvetica, sans-serif;background-color:#f2f2f2;"><font color="#333333" style="margin:0px;padding:0px;"><span style="margin:0px;padding:0px;font-size:10pt;">There’s an old saying, “the fear of loss is greater than the desire for gain”. It’s true. If you paint vivid mental imagery in people’s minds about the physical, emotional and spiritual satisfactions they will enjoy as a result of owning your product or service,</span></font><font color="#ff0000" style="margin:0px;padding:0px;"><span style="margin:0px;padding:0px;font-size:10pt;"> </span><u style="margin:0px;padding:0px;"><span style="margin:0px;padding:0px;font-size:10pt;">NOT buying can be made to feel like a terrible loss.</span></u></font></p><font color="#000000" size="2" style="margin:0px;padding:0px;"><span style="margin:0px;padding:0px;font-size:10pt;"></span></font> <p style="margin:0px;padding:0px;line-height:22px;font-size:15px;font-family:Arial, Helvetica, sans-serif;background-color:#f2f2f2;"><span style="margin:0px;padding:0px;font-size:9pt;"><font color="#0075C8" style="margin:0px;padding:0px;">(만약 사람들의 ~~~한 심리를 생생한 이미지로 그려본다면, 구매하는 것으로는 크나큰 손실과 같은 느낌을 나타낼 수 없을 것이다.???)</font></span></p><span style="margin:0px;padding:0px;font-size:9pt;"><font color="#0075C8" style="margin:0px;padding:0px;"></font></span> <p style="margin:0px;padding:0px;line-height:22px;font-size:15px;font-family:Arial, Helvetica, sans-serif;background-color:#f2f2f2;"><span style="margin:0px;padding:0px;font-size:10pt;"><font color="#0075C8" style="margin:0px;padding:0px;"><br style="margin:0px;padding:0px;"></font></span></p><font color="#0075C8" style="margin:0px;padding:0px;"><font size="3" style="margin:0px;padding:0px;"><span style="margin:0px;padding:0px;font-size:12pt;"></span></font></font> <ul style="margin:0px 0px 0px 1.3em;padding:0px;font-family:Arial, Helvetica, sans-serif;font-size:15px;line-height:normal;background-color:#f2f2f2;"><li style="margin:0px;padding:0px;list-style:none;"><font color="#0075C8" style="margin:0px;padding:0px;"><span style="margin:0px;padding:0px;font-size:12pt;"></span></font></li> <li style="margin:0px;padding:0px;list-style:disc;font-size:12pt;"><strong style="margin:0px;padding:0px;">Stories allow you to make a personal connection with your potential buyers when they arrive at your website.</strong></li> <li style="margin:0px;padding:0px;list-style:none;color:#333333;"><span style="margin:0px;padding:0px;font-size:10pt;"></span></li></ul><font color="#000000" size="2" style="margin:0px;padding:0px;"><span style="margin:0px;padding:0px;font-size:10pt;"></span></font> <p style="margin:0px;padding:0px;color:#000000;line-height:22px;font-size:15px;font-family:Arial, Helvetica, sans-serif;background-color:#f2f2f2;"><span style="margin:0px;padding:0px;color:#333333;font-size:10pt;">People buy from people. People they know, like, and trust. </span><font color="#ff0000" style="margin:0px;padding:0px;"><u style="margin:0px;padding:0px;"><span style="margin:0px;padding:0px;font-size:10pt;">And to feel we know someone is to know their story, particularly</span></u></font><font color="#333333" style="margin:0px;padding:0px;"><span style="margin:0px;padding:0px;font-size:10pt;">if it demonstrates how they overcame a problem we too are desperate to solve.</span></font></p><font color="#000000" size="2" style="margin:0px;padding:0px;"><span style="margin:0px;padding:0px;font-size:10pt;"></span></font> <p style="margin:0px;padding:0px;line-height:22px;font-size:15px;font-family:Arial, Helvetica, sans-serif;background-color:#f2f2f2;"><span style="margin:0px;padding:0px;font-size:10pt;"><font color="#0075C8" style="margin:0px;padding:0px;"><span style="margin:0px;padding:0px;font-size:9pt;">(그리고 우리가, 누군가 그들의 스토리를 알게될 것이라는 사실을 알고 있다고 느끼기 위해???)</span></font></span></p><font color="#000000" size="2" style="margin:0px;padding:0px;"><span style="margin:0px;padding:0px;font-size:10pt;"></span></font> <p style="margin:0px;padding:0px;color:#000000;line-height:22px;font-size:15px;font-family:Arial, Helvetica, sans-serif;background-color:#f2f2f2;"><span style="margin:0px;padding:0px;color:#333333;font-size:10pt;"><br style="margin:0px;padding:0px;"></span></p> <p style="margin:0px;padding:0px;color:#000000;line-height:22px;font-size:15px;font-family:Arial, Helvetica, sans-serif;background-color:#f2f2f2;"><span style="margin:0px;padding:0px;color:#333333;font-size:10pt;">When you tell your story skillfully,</span><font color="#ff0000" style="margin:0px;padding:0px;"><u style="margin:0px;padding:0px;"><span style="margin:0px;padding:0px;font-size:10pt;"> your prospect projects into your shoes</span></u></font><font color="#333333" style="margin:0px;padding:0px;"><span style="margin:0px;padding:0px;font-size:10pt;">. He wants you to win, because when you win he can see himself winning too.</span></font></p><font color="#000000" size="2" style="margin:0px;padding:0px;"><span style="margin:0px;padding:0px;font-size:10pt;"></span></font> <p style="margin:0px;padding:0px;line-height:22px;font-size:15px;font-family:Arial, Helvetica, sans-serif;background-color:#f2f2f2;"><span style="margin:0px;padding:0px;font-size:9pt;"><font color="#0075C8" style="margin:0px;padding:0px;">(project into your shoes라는 표현지 추측이 안갑니다. 온갖 가전 다찾아봐도 나오질 않네요..)</font></span></p><font color="#000000" size="2" style="margin:0px;padding:0px;"><span style="margin:0px;padding:0px;font-size:10pt;"></span></font> <p style="margin:0px;padding:0px;color:#000000;line-height:22px;font-size:15px;font-family:Arial, Helvetica, sans-serif;background-color:#f2f2f2;"><span style="margin:0px;padding:0px;color:#ff0000;font-size:10pt;"><br style="margin:0px;padding:0px;"></span></p><font color="#000000" size="2" style="margin:0px;padding:0px;"><span style="margin:0px;padding:0px;font-size:10pt;"></span></font> <p style="margin:0px;padding:0px;color:#000000;line-height:22px;font-size:15px;font-family:Arial, Helvetica, sans-serif;background-color:#f2f2f2;"><span style="margin:0px;padding:0px;color:#ff0000;font-size:10pt;"><br style="margin:0px;padding:0px;"></span></p><font color="#000000" size="2" style="margin:0px;padding:0px;"><span style="margin:0px;padding:0px;font-size:10pt;"></span></font> <p style="margin:0px;padding:0px;color:#000000;line-height:22px;font-size:15px;font-family:Arial, Helvetica, sans-serif;background-color:#f2f2f2;"><span style="margin:0px;padding:0px;color:#ff0000;font-size:10pt;"><br style="margin:0px;padding:0px;"></span></p><font color="#000000" size="2" style="margin:0px;padding:0px;"><span style="margin:0px;padding:0px;font-size:10pt;"></span></font> <p style="margin:0px;padding:0px;color:#000000;line-height:22px;font-size:15px;font-family:Arial, Helvetica, sans-serif;background-color:#f2f2f2;"><span style="margin:0px;padding:0px;font-size:10pt;">/*원문 : </span><a target="_blank" href="http://www.nicheprofitclassroom.com/blog/11-reasons-why-facts-tell-and-stories-sell/" style="margin:0px;padding:0px;text-decoration:none;color:#0000FF;"><span style="margin:0px;padding:0px;font-size:10pt;">http://www.nicheprofitclassroom.com/blog/11-reasons-why-facts-tell-and-stories-sell/</span></a><span style="margin:0px;padding:0px;font-size:10pt;"> */</span></p></div>