<P><STRONG><SPAN style="FONT-FAMILY: Dotum,돋움; FONT-SIZE: 12pt">Mission Statement vs Vision Statement</SPAN></STRONG><SPAN style="FONT-FAMILY: Dotum,돋움; FONT-SIZE: 12pt"> </SPAN></P> <P><IMG style="WIDTH: 336px; FLOAT: none; HEIGHT: 311px; CLEAR: none" class=txc-image src="http://thimg.todayhumor.co.kr/upfile/201210/4ec8fe3dff27115a81a014aec98f31a3.jpg" width=336 height=311></P> <P style="TEXT-ALIGN: left"><SPAN style="FONT-FAMILY: Dotum,돋움">          </SPAN><SPAN style="FONT-FAMILY: Dotum,돋움">  <SPAN style="FONT-SIZE: 8pt">M</SPAN></SPAN><SPAN style="FONT-FAMILY: Dotum,돋움; FONT-SIZE: 8pt">arketinginprogress.com (Brett Duncan)</SPAN></P> <P><EM></EM> </P> <P><A title=Special:Compare/Companies href="http://www.diffen.com/difference/Special:Compare/Companies"><FONT color=#0066cc><SPAN style="FONT-FAMILY: Dotum,돋움">Companies</SPAN></FONT></A><SPAN style="FONT-FAMILY: Dotum,돋움"> summarize their </SPAN><A title="Goal vs Objective" href="http://www.diffen.com/difference/Goal_vs_Objective"><FONT color=#0066cc><SPAN style="FONT-FAMILY: Dotum,돋움">goals and objectives</SPAN></FONT></A><SPAN style="FONT-FAMILY: Dotum,돋움"> in </SPAN><B><SPAN style="FONT-FAMILY: Dotum,돋움">Mission and Vision statements</SPAN></B><SPAN style="FONT-FAMILY: Dotum,돋움">. Both these things serve different purposes for the company but are often confused with each other. While a mission statement describes what the company wants </SPAN><B><SPAN style="FONT-FAMILY: Dotum,돋움">now</SPAN></B><SPAN style="FONT-FAMILY: Dotum,돋움">, the vision statement describes what the company wants to be in the </SPAN><B><SPAN style="FONT-FAMILY: Dotum,돋움">future</SPAN></B><SPAN style="FONT-FAMILY: Dotum,돋움">.</SPAN></P> <P> </P> <P><SPAN style="FONT-FAMILY: Dotum,돋움"> </SPAN><IMG style="FLOAT: none; CLEAR: none" class=txc-image src="http://thimg.todayhumor.co.kr/upfile/201210/3692df06439b3bf7fc83f6e292d42bd0.jpg"></P> <P> </P> <P><STRONG><SPAN style="FONT-FAMILY: Dotum,돋움; FONT-SIZE: 12pt">About </SPAN></STRONG></P> <P><SPAN style="FONT-FAMILY: Dotum,돋움">A Mission statement talks about what </SPAN><SPAN style="FONT-FAMILY: Dotum,돋움" id=IL_AD10 class=IL_AD>the company</SPAN><SPAN style="FONT-FAMILY: Dotum,돋움"> is now. It concentrates on present; it defines the customer(s), critical processes and it informs you about the desired level of </SPAN><SPAN style="FONT-FAMILY: Dotum,돋움" id=IL_AD7 class=IL_AD>performance</SPAN><SPAN style="FONT-FAMILY: Dotum,돋움">.</SPAN><SPAN style="FONT-FAMILY: Dotum,돋움"> A Vision statement outlines what a company wants to be. It concentrates on the future; it is a source of inspiration; it provides clear decision-making criteria.</SPAN></P> <P> </P> <P><STRONG><SPAN style="FONT-FAMILY: Dotum,돋움; FONT-SIZE: 12pt">Purpose </SPAN></STRONG></P> <P><SPAN style="FONT-FAMILY: Dotum,돋움">A mission statement is spelled out to narrate what the organization is about. It talks about what the company is right now. It lists the broad goals for which the company is formed. It discusses in details what the company does, what the structure is and what </SPAN><A title="It's vs Its" href="http://www.diffen.com/difference/It%27s_vs_Its"><FONT color=#0066cc><SPAN style="FONT-FAMILY: Dotum,돋움; COLOR: #000">its</SPAN></FONT></A><SPAN style="FONT-FAMILY: Dotum,돋움"> </SPAN><SPAN style="FONT-FAMILY: Dotum,돋움" id=IL_AD2 class=IL_AD>plans</SPAN><SPAN style="FONT-FAMILY: Dotum,돋움"> are. A vision statement talks about what the company wants to be. It describes what the "vision" of the company is for its future. It lists where the company sees itself some years from now.</SPAN></P> <P> </P> <P><STRONG><SPAN style="FONT-FAMILY: Dotum,돋움; FONT-SIZE: 12pt">Features </SPAN></STRONG></P> <P><SPAN style="FONT-FAMILY: Dotum,돋움">Features of an </SPAN><A title="Effective vs Efficient" href="http://www.diffen.com/difference/Effective_vs_Efficient"><FONT color=#0066cc><SPAN style="FONT-FAMILY: Dotum,돋움; COLOR: #000">effective</SPAN></FONT></A><SPAN style="FONT-FAMILY: Dotum,돋움"> vision statement include:</SPAN></P> <UL> <LI><SPAN style="FONT-FAMILY: Dotum,돋움">Clarity and lack of ambiguity</SPAN></LI> <LI><SPAN style="FONT-FAMILY: Dotum,돋움" id=IL_AD11 class=IL_AD>Paint</SPAN><SPAN style="FONT-FAMILY: Dotum,돋움"> a vivid and clear picture, not ambiguous</SPAN></LI> <LI><SPAN style="FONT-FAMILY: Dotum,돋움">Describing a bright future (hope)</SPAN></LI> <LI><SPAN style="FONT-FAMILY: Dotum,돋움">Memorable and engaging expression</SPAN></LI> <LI><SPAN style="FONT-FAMILY: Dotum,돋움">Realistic aspirations, achievable</SPAN></LI> <LI><SPAN style="FONT-FAMILY: Dotum,돋움">Alignment with organizational values and </SPAN><A title=Category:Culture href="http://www.diffen.com/difference/Category:Culture"><FONT color=#0066cc><SPAN style="FONT-FAMILY: Dotum,돋움; COLOR: #000">culture</SPAN></FONT></A></LI> <LI><SPAN style="FONT-FAMILY: Dotum,돋움">Time bound if it talks of achieving any goal or objective</SPAN></LI></UL> <P><SPAN style="FONT-FAMILY: Dotum,돋움">Features of an effective mission statement are:</SPAN></P> <UL> <LI><SPAN style="FONT-FAMILY: Dotum,돋움">Purpose and values of the organization</SPAN></LI> <LI><SPAN style="FONT-FAMILY: Dotum,돋움">Which</SPAN><SPAN style="FONT-FAMILY: Dotum,돋움; COLOR: #000"> </SPAN><A title=Category:Business href="http://www.diffen.com/difference/Category:Business"><FONT color=#0066cc><SPAN style="FONT-FAMILY: Dotum,돋움; COLOR: #000">business</SPAN></FONT></A><SPAN style="FONT-FAMILY: Dotum,돋움"> the organization wants to be in (products or services, market) or who are the organization's primary "clients" (stakeholders)</SPAN></LI> <LI><SPAN style="FONT-FAMILY: Dotum,돋움">Which are the responsibilities of the organization towards these "clients"</SPAN></LI> <LI><SPAN style="FONT-FAMILY: Dotum,돋움">What are the main objectives which support the company in accomplishing its mission</SPAN></LI></UL> <P><STRONG><SPAN style="FONT-FAMILY: Dotum,돋움; FONT-SIZE: 12pt">Time frame</SPAN></STRONG><SPAN style="FONT-FAMILY: Dotum,돋움; FONT-SIZE: 12pt"> </SPAN></P> <P><SPAN style="FONT-FAMILY: Dotum,돋움">While a mission statement talks about the present, the vision statement talks about the future. The former mentions what the company is now while the latter describes what the company wants to become in the future. A vision statement mentions what the future will look like for the company if it follows the mission statement.</SPAN></P> <P> </P> <P><STRONG><SPAN style="FONT-FAMILY: Dotum,돋움; FONT-SIZE: 12pt">Developing a statement</SPAN></STRONG><SPAN style="FONT-FAMILY: Dotum,돋움; FONT-SIZE: 12pt"> </SPAN></P> <P><SPAN style="FONT-FAMILY: Dotum,돋움">When developing a </SPAN><B><SPAN style="FONT-FAMILY: Dotum,돋움">mission statement</SPAN></B><SPAN style="FONT-FAMILY: Dotum,돋움">, it should be </SPAN><SPAN style="FONT-FAMILY: Dotum,돋움" id=IL_AD8 class=IL_AD>seen</SPAN><SPAN style="FONT-FAMILY: Dotum,돋움"> that the following questions are answered:</SPAN></P> <UL> <LI><SPAN style="FONT-FAMILY: Dotum,돋움">What do we do today?</SPAN></LI> <LI><SPAN style="FONT-FAMILY: Dotum,돋움">For whom do we do it?</SPAN></LI> <LI><SPAN style="FONT-FAMILY: Dotum,돋움">What is the benefit?</SPAN></LI></UL> <P><SPAN style="FONT-FAMILY: Dotum,돋움">When developing a </SPAN><B><SPAN style="FONT-FAMILY: Dotum,돋움">vision statement</SPAN></B><SPAN style="FONT-FAMILY: Dotum,돋움">, it should be seen that the following questions are answered:</SPAN></P> <UL> <LI><SPAN style="FONT-FAMILY: Dotum,돋움">What do we want to do going forward?</SPAN></LI> <LI><SPAN style="FONT-FAMILY: Dotum,돋움">When do we want to do it?</SPAN></LI> <LI><SPAN style="FONT-FAMILY: Dotum,돋움">How do we want to do it?</SPAN></LI></UL> <P><STRONG><SPAN style="FONT-FAMILY: Dotum,돋움; FONT-SIZE: 12pt">Which comes first?</SPAN></STRONG><SPAN style="FONT-FAMILY: Dotum,돋움; FONT-SIZE: 12pt"> </SPAN></P> <P><SPAN style="FONT-FAMILY: Dotum,돋움">For a new start up business, new program or </SPAN><SPAN style="FONT-FAMILY: Dotum,돋움" id=IL_AD6 class=IL_AD>plan</SPAN><SPAN style="FONT-FAMILY: Dotum,돋움"> to re-engineer your current services, the vision statement will be formulated first as it will guide the mission <SPAN style="FONT-FAMILY: Dotum,돋움">statement and the </SPAN>rest of the </SPAN><A title="Strategic vs Tactical" href="http://www.diffen.com/difference/Strategic_vs_Tactical"><FONT color=#0066cc><SPAN style="FONT-FAMILY: Dotum,돋움; COLOR: #000">strategic</SPAN></FONT></A><SPAN style="FONT-FAMILY: Dotum,돋움"> plan.</SPAN><SPAN style="FONT-FAMILY: Dotum,돋움"> For an established business where the mission is established, often the mission guides the vision statement and the rest of the strategic plan for the future.</SPAN></P> <P> </P> <P><SPAN class=mw-headline><STRONG><SPAN style="FONT-FAMILY: Dotum,돋움; FONT-SIZE: 12pt">Video explaining the differences</SPAN></STRONG></SPAN></P> <P><IFRAME height=225 src="http://www.youtube.com/embed/b2MyaR0gMo0?wmode=transparent" frameBorder=0 width=350 allowfullscreen=""></IFRAME><SPAN class=mw-headline></SPAN></P> <P> </P> <P></P> <P><SPAN style="FONT-FAMILY: Dotum,돋움">출처: </SPAN><a target="_blank" href="http://www.diffen.com/difference/Mission_Statement_vs_Vision_Statement"><SPAN style="FONT-FAMILY: Dotum,돋움">http://www.diffen.com/difference/Mission_Statement_vs_Vision_Statement</SPAN></A></P> <P><SPAN style="FONT-FAMILY: Dotum,돋움">그림: </SPAN><a target="_blank" href="http://www.marketinginprogress.com/2011/03/25/difference-between-mission-and-vision-statemen/"><SPAN style="FONT-FAMILY: Dotum,돋움">http://www.marketinginprogress.com/2011/03/25/difference-between-mission-and-vision-statemen/</SPAN></A></P>